Sia Huat began participating in major trade shows around the world, such as the 1998 Food and Hotel Asia Exhibition, to connect with key prospects in the food and hospitality industries. In May 1998, a wholly- owned subsidiary, Hocatsu (M) Sdn Bhd, was set up to gain a foothold in the growing kitchenware market in Malaysia. With this increased exposure, Sia Huat quickly made a name for itself as Southeast Asia’s leading agent, distributor and stockist in foodservice products and equipment.